Barber Financial Group – Career Opportunities
- Lead Conversion Specialist
Lead Conversion Specialist
BFG is seeking an energetic and reliable Lead Conversion Specialist to become part of the BFG Marketing Department. This position requires a pleasant and professional phone presence along with superb follow-up and interpersonal skills in order to create a great and lasting impression with our leads and prospects.
The BFG marketing funnel contains leads which are obtained from “America’s Wealth Management Show”, television, social media campaigns, email blasts, website traffic, and other lead sources. The successful candidate will make initial contact with leads generated from these lead sources and set appointments for qualified and interested leads to meet with one of our advisory teams. Other duties include initiating contact with existing leads in the BFG database and entering activities and call notes into Salesforce CRM.
The position reports to the BFG Chief Marketing Officer and will also have other duties as necessary to assist the BFG Marketing team achieve its goals.
o Ability to affect others’ actions by build trust and confidence with others.
o Demonstrates initiative and a strong work ethic focused on obtaining results.
o Goal oriented motivations focused on setting, pursuing and attaining goals.
o Ability to maintain a sense of humor and keep things light hearted.
o Lead calling/setting appointments with qualified prospects
o Follow up with leads who have requested information
o Promote marketing events to leads during sales process
o Log all interactions with leads properly in Salesforce
o Track, categorize and prioritize leads in Salesforce or Pardot.
o Keep all contact information and campaigns are updated regularly
o Work within the BFG marketing team to develop prospect marketing strategies and processes.
o Assist with the development of scripts for client/prospect call scenarios.
o Works closely with Financial Advisors and Sales Staff
o Make follow-up calls to prospects to ensure all materials previously requested were received
o Open up a channel of communication to validate if the prospect is qualified and interested.
o Identify trends with leads
o Reports directly to the Chief Marketing Officer
o Perform other duties as needed
o Relevant College Degree (e.g., Marketing, Communications,) or prior related job experience
o Experience in financial services marketing is preferred
o Excellent telephone etiquette and professional phone voice
o Knowledge of Microsoft Office products, Salesforce and Pardot is preferred
o Competitive salary with incentive compensation targets
o Full benefits package that includes medical, vision, dental, life and company matched 401(k) plan
o Paid vacation, market holidays and community volunteer days
o Flexible work hours
About Barber Financial Group:
Barber Financial Group provides comprehensive wealth management services for a select group of individuals who are either in retirement or within 10 years of retirement. With over 150 years of combined experience, BFG’s advisor teams include CPAs, CFPs, estate planning attorneys, insurance specialists and financial advisors, all under one roof and all dedicated to focus on our client’s unique retirement plan. BFG is a registered investment advisor with offices in Lenexa, KS; Lee’s Summit, MO and Troy, MI. Collectively BFG manages in excess of $1.1 billion dollars for over 2,000 clients.
To apply, send your resume to email@example.com